BAIDU
Baidu is the largest search engine in China. Besides the search engine, Baidu is running a wide range of services like ZhiDao (百度知道), NuoMi (百度糯米), etc. The official digital advertisement service is called Baidu Promote (百度推廣).
Baidu Paid Search (搜索推廣)
Baidu paid search is a marketing strategy that helps to rank your website up the search result in the Baidu search engine using the money. The use is almost identical to Google pay search.
How To Register A Baidu Prometion Account?
Registering a Baidu Promotion account is very different from what you have done with Google. To start off, you would require to have a China local registered company first. Instead of directly dealing with Baidu, Baidu has a list of representative located in different cities. You would need to pay for set up fee with business registration to the Baidu representative. It roughly takes around one week to complete the process.
Difference Between Baidu And Google?
Baidu Promote has pretty much the same functionality as Google ad. However, Google has a more powerful AI running behind. For example, if you have set a campaign with a budget under optimized spending, Google will try to show your ad whole day with the most relevant search. However, Baidu would stop the campaign once the budget has reached. In many cases, underspent campaigns will stop in the afternoon before reaching the highest traffic hours.
Baidu Display Ad (百度百意)
Baidu display advertisement plays like Google Display Network (GDN). However, Baidu display network is mainly showing within Baidu ecosystem like ZhiDao (百度知道) and NuoMi (百度糯米). In addition, interest targeting has much less option to select. In which Baidu is not able to narrow down targeted users as much as Google does. So normally advertising through Baidu require a much larger budget compare to other channels.
