CORPORATE WEBSITE
Corporate websites also are known as company websites. It is another storefront of your business no matter you are selling products or services. It became more and more important these days as potential customers always check out your website before deciding whether choosing your products or service compare to your competitors.
Objectives of corporate websites
Provide the first impression to potential customers
Today many customers purchase products or services without even visiting your stores or office. Websites became their most important aspect to compare you and your competitors. You need not have a super fancy website but you definitely need a website to outstand you from your industry average.
Convince potential customers in choosing you instead of your competitors
As said, many customers consider website prettiness as one of the aspects of purchasing. Your website plays a large role in convincing potential customers before any of your sales reach the customers.
Requirements for building a corporate website
The colour and font chosen must match your brand direction
Colour and font drove the website impression. If you choose the wrong colour for your website, it will greatly reduce the expectation matching from the customers. For example, if you are running a professional services firm like accounting, you would never choose pink. Pink is normally used in the fashion or female-related industries.
Must provide more than enough description and context
The corporate website plays an important role in convincing your potential customers before any of your sales can approach them. Corporate websites must be informative enough to provide what customers wanted to know.
Style of corporate websites
Informative
If you are running a traditional B2B company, normally informative corporate websites are your choice. The main structure must include about, services, products, process, etc. Usually, this kind of website is full of text, like service information and company background.
Fancy
If your industry is completing on visualization, A fancy website is a must to outstand you from competitors. Just like interior design firms, the industrial standard is full of edited photos and animation to represent the cutting edge style of design.