WECHAT

Wechat is the largest mobile social media platform in China, similar to Instagram. Users share their photos on Wechat Moment (微信朋友圈) and read articles and news from Wechat Public Account (微信公眾號).

Wechat Public Account (微信公眾號) Opening

Wechat public account has always been a bonded service in China region. However, in 2018, Wechat has expanded its services to other location like Hong Kong. It no longer requires China business registration to set up. You can use Hong Kong business registration to open a Wechat public account which enjoys the same functionality and benefit as a China register account. Advertising in China has never been that easier.

Wechat Moment (微信朋友圈)

Wechat Moment (微信朋友圈) is a social circle allow users to follow their friends on Wechat. Once users followed a friend, users would be able to view their friends’ personal page. Wechat Moment (微信朋友圈) is one of the most comment used function on Wechat. Therefore Wechat has offered advertisement banner embedded in this area. 

What Can You Promote On Wechat Moment (微信朋友圈)?

  1. Mini Programs 小程序
  2. Wechat Public Account (微信公眾號)
  3. Event 
  4. Discount Promotion
  5. Website

Wechat Public Account (微信公眾號)

Wechat Public Account (微信公眾號) included two kinds of account, Subscriber Page (訂閱號) and Service Page (服務號). Subscriber Page (訂閱號) is like a blog. Users can subscribe to different articles. Service Page (服務號) is like a notification page which company share industry news and updates. Before you set up a Wechat Public Account (微信公眾號), carefully choose which kind fit your purpose. They are hardly interchangable. 
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