YOUTUBE
Youtube is the most popular video sharing platform. It has been acquired by Google in 2006. Since than youtube has been offering lost of video advertisement services to business clients. Youtube is one of the channels in Google display network, so you may also place display banner advertisement on Youtube.
Youtube Video Ads
Youtube video ad is unlike most of the digital marketing strategies. They don’t bring you many traffic to your website. Instead, their usage is mainly focused on branding.
Youtube video ads are those commercial video played before youtube users shared videos. It may also play in between a long duration video and it depends on the content owners setting. However, youtube users have a behaviour of just watching the commercial video ad but not clicking into it because this affecting their browsing experience. Therefore, to use wisely on youtube video ads, brand building and impression would be the objective.
Youtube Display Ad
You may also see a lot of display advertisements on youtube, especially in the top right corner of the video page. As youtube is a subsidiary of Google, those advertisement display areas are also part of the Google display network (GDN). To manage those display advertisement, you will have to use Google ad (previously called Google Adwords). For more information about this, please read the Google advertisement page.
