INSTAGRAM
Instagram has been acquired by Facebook in 2012. After the acquisition, Instagram has become one of the most popular apps on both android and ios. It offers very similar advertisement services as Facebook but their focus is more on the app sector.
Instagram Vs Facebook
| Compare Items | ||
|---|---|---|
| Age group | Mainly 25 or above | Mainly 30 or below |
| Post practice | Focus on content, required informative posts to draw customer attention. | Focus on graphics, users expect high-quality photos. |
| Hashtag | Hashtags are useless on Facebook. | Hashtags are very commonly used on Instagram. Instagram offer hashtag following services. Well-used of hashtags could attract many new followers. |
| Organic reach | Facebook fanpage posts have a lower organic reach compare to Instagram feed. It normally required a budget for post boosting to reach most followers. | Instagram business accounts are much less than Facebook fanpage, so organic reach is much higher. |
Instagram Page
In order to fully utilize the Instagram page, you need to create a Facebook fanpage and an associated ad manager account. For more information, you can take a look at the Facebook section on our website.
Unlike Facebook, Instagram has a larger focus on image quality. It offers different image filters to create semi-professional photos. Instagram users have a behaviour of following pages with high quality and fancy images. So make sure every feed you create has a nice picture in it.
To get a better marketing experience, you can switch your Instagram account to a business account. Once you have switched, you will be able to view your traffic statistic and show a call to action (CTA) button on your Instagram page.
Instagram Story
Instagram story is a limited time video sharing function, normally show within 24 hours. This function is very similar to Snapchat video sharing. Instagram story beside sharing video, many users also use it to share photos. Instagram story is very useful for branding. From our experience, only use this if you have a very nice video to share. Don’t use this function with photos, most users swipe it away instantly.
Instagram Feed
Instagram feed is just like Facebook fanpage post. As Instagram business accounts are far less than Facebook fanpage, the organic reach of Instagram feed is much higher. If your company produces high quality photos, we recommend you try this strategy. However, fundamentally Instagram users normally are normally younger than Facebook users, most population are below 25. So you also have to consider whether this group of audience fit your target group.
Instagram Display Ads
If you think your Instagram feed still haven’t reached enough audience, you may consider boosting it by using Instagram ad manager. Those feed would help you acquire new potential customers. This functionality is also shared with Facebook ad manager. If you are creating a display ad or fanpage post, you may also consider pushing it to the Instagram display ad. Again this decision is normally based on customer age group. If you are targeting 25 or below, Instagram display ad is a good fit for your advertisements.
