EMAIL MARKETING
Email direct marketing also known as EDM. It is also commonly agreed to be the most efficient digital marketing strategy in the industry. The cost of gathering customers’ email is huge but the long-term running cost is minimal. Therefore one of the goals of setting up a website is to collect potential or existing customers email for remarketing through members registration and loyalty program.
How Frequent Should We Sent Email To Our Clients?
To avoid spamming your clients, we normally recommend one to two email per week with targeted information to clients. For example, if you are running a fashion online store, you should identify your client’s’ gender first and push relevant information.
